Amy Christensen

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Amy Christensen

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    • Home
    • Experience
    • Writing Samples
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    • Business Intelligence
    • Software Code
    • Presentations and Videos
    • References
    • Contact Us
    • Blog
    • Calendar

  • Home
  • Experience
  • Writing Samples
  • Skills
  • Business Intelligence
  • Software Code
  • Presentations and Videos
  • References
  • Contact Us
  • Blog
  • Calendar

Experience

Becklain Marketing

Display real testimonials

Becklain Marketing

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Strategic Marketing Advisor

Managed marketing initiatives on an as-needed basis for former employers and business associates, primarily while employed full time. 

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GTT - Fortive

Display real testimonials

Becklain Marketing

image2544

  

Marketing Director 

Directed marketing strategy and initiatives within the Transportation and Smart City industries, marketing to government agencies at the city, county, and state levels. Responsible for building pipeline and accelerating revenue and managed a high performing team of 5. 

details

Display real testimonials

Display real testimonials

Display real testimonials

image2545

Are your customers raving about you on social media? Share their great stories to help turn potential customers into loyal ones.

Promote current deals

Promote current deals

Display real testimonials

image2546

Running a holiday sale or weekly special? Definitely promote it here to get customers excited about getting a sweet deal.

Share the big news

Promote current deals

Share the big news

image2547

Have you opened a new location, redesigned your shop, or added a new product or service? Don't keep it to yourself, let folks know.

Display their FAQs

Promote current deals

Share the big news

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Customers have questions, you have answers. Display the most frequently asked questions, so everybody benefits.

Becklain Marketing

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Strategic Marketing Advisor

January 2006 – Present 

Minneapolis, MN 

Managed marketing initiatives on an as-needed basis for former employers and business associates, primarily while employed full time. 

Projects

  • Financial Services – Developed four campaign streams to drive new customer acquisition for financial planners. Develop dashboards that provide insights and visualization into sales performance relative to KPIs, projections, and historical performance. 
  • Publisher – Optimized the lead management process and Pardot instance to utilize the system's functionality fully. This included the initial assessment, campaign and channel strategy based on needs and growth requirements, and development of scoring, templates, and the initial nurturing program with content and automation. 
  • Transportation Manufacturer – Developed a demand generation program to include marketing automation (Marketo) and analytics, lead management process improvement, scoring, metrics used for KPIs and performance measurement, and training for marketing and sales. 
  • Digital Marketing Agency – Managed the service launch for a quick-start campaign offering for Healthcare and Financial Service organizations. Optimized the tradeshow program for efficiencies and increased leads. Significant work and collaboration with the Salesforce and Google partners. 

Reason for Change

Running a holiday sale or weekly special? Definitely promote it here to get customers excited about getting a sweet deal.

GTT - Fortive

image2550

Marketing Director

June 2018 – November 2019 

Oakdale, MN

Directed marketing strategy and initiatives within the Transportation and Smart City industries, marketing to government agencies at the city, county, and state levels. Responsible for building pipeline and accelerating revenue and managed a high performing team of 5. 


  • 75% increase in MQLs over 2018 (annual target achieved by 9/19) and a 110% increase over 2018 in bookings related to a marketing initiative (annual goal achieved by 7/19) 
  • Presented at weekly leadership Gemba stand-up meetings reflecting department KPIs, metrics, and current campaigns and events to achieve targets. 
  • Lead bi-weekly Kanban meetings for the team's current projects and future demands. 
  • Managed the broader marketing department budget of $5M with 100% OTD.
  • Increase web traffic by 150% over 2018 by performing in-depth analysis and optimization of keywords, content, and Google AdWords.

Training

Running a holiday sale or weekly special? Definitely promote it here to get customers excited about getting a sweet deal.

Leadership

Have you opened a new location, redesigned your shop, or added a new product or service? Don't keep it to yourself, let folks know.

Reason for Change

Are your customers raving about you on social media? Share their great stories to help turn potential customers into loyal ones.

Copyright © 2020 Amy Christensen - All Rights Reserved.

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