Experience

January 2006 – Present 

Minneapolis, MN 

Managed marketing initiatives on an as-needed basis for former employers and business associates, primarily while employed full time. 

• Financial Services – Developed four campaign streams to drive new customer acquisition for financial planners. Develop dashboards that provide insights and visualization into sales performance relative to KPIs, projections, and historical performance. 
• Publisher – Optimized the lead management process and Pardot instance to utilize the system's functionality fully. This included the initial assessment, campaign and channel strategy based on needs and growth requirements, and development of scoring, templates, and the initial nurturing program with content and automation. 
• Transportation Manufacturer – Developed a demand generation program to include marketing automation (Marketo) and analytics, lead management process improvement, scoring, metrics used for KPIs and performance measurement, and training for marketing and sales. 
• Digital Marketing Agency – Managed the service launch for a quick-start campaign offering for Healthcare and Financial Service organizations. Optimized the tradeshow program for efficiencies and increased leads. Significant work and collaboration with the Salesforce and Google partners. 

Running a holiday sale or weekly special? Definitely promote it here to get customers excited about getting a sweet deal.

June 2018 – November 2019 

Oakdale, MN

Directed marketing strategy and initiatives within the Transportation and Smart City industries, marketing to government agencies at the city, county, and state levels. Responsible for building pipeline and accelerating revenue and managed a high performing team of 5. 

• 75% increase in MQLs over 2018 (annual target achieved by 9/19) and a 110% increase over 2018 in bookings related to a marketing initiative (annual goal achieved by 7/19) 
• Presented at weekly leadership Gemba stand-up meetings reflecting department KPIs, metrics, and current campaigns and events to achieve targets. 
• Lead bi-weekly Kanban meetings for the team's current projects and future demands. 
• Managed the broader marketing department budget of $5M with 100% OTD.
• Increase web traffic by 150% over 2018 by performing in-depth analysis and optimization of keywords, content, and Google AdWords.

Running a holiday sale or weekly special? Definitely promote it here to get customers excited about getting a sweet deal.

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